Internet Business

How to Get High Listing for Your Website in Search Engines

Welcome Welcome to the world of Internet Marketing. Now you can use the knowledge you gain in this Special Report to market your products and services using the web, and reap rich rewards.

Introduction: Google has changed our world forever. We no longer ask people for recommendations; we no longer call our friends for long chats. We no longer idle our time at the coffee machine…

We are mostly busy at our Notebooks or PCs, finding something or the other on the Internet, using search engines like Google or Yahoo. There is so much happening in the world, and internet is becoming the key medium to stay in touch with everything – electronic greeting cards, MSN messenger, GMail, Net2Phone, grocery shopping, Amazon, eBay, Internet Radio & TV… you name it, and it is available on the Internet. So why would you or your customers leave home at all.

Small Businesses Need a Jumpstart on the Internet With all this happening at warp speed, the small business owner has to think of ways to get their product or service in front of eager buyers. And where do you find such eager buyers? After all they may not visit your shop or office. Hint: Find them on the Internet.

Two Ways to Get New Customers There are only two ways to get customers – either you find them, or they find you.

Push Method – You find your Customers Competing in a global marketplace, you will have increasingly less time to find customers yourself. And the more you chase customers, the more they run away from you.

Pull Method – Your Customers Find You A pull method, where the prospects eagerly seeking your products or services find you works the best. Because they seek you – “the expert”, you have a much higher perceived value, and consequently, you have to do much less of selling… (They are already sold when they found the expert in you).

Make it Easier to Find You If you (meaning your website) is easy to find, more prospects will not have to hunt you down. Today, they may search high and low on the search engines finding your products and services.

If your website is listed high on the search engines (Hint: in the first page or two), you have a high chance of getting their attention. If you are among the remaining 432 million pages, you stand no chance.

Not everyone can be in the top pages of search engine results. But you can, if you follow certain principles, some guidelines, and show persistence and perseverance.

The art of optimizing your web pages, so that Search engine think they are highly relevant to what people are searching for, is called Search Engine Optimization, or SEO in short.

Search Engine Optimization Explained Search Engine Optimization (SEO) is making your each page on your website work like a magnet to attract eager prospects. It starts will identifying those keywords that people are most likely to search your product or service for in search engines.

Keyword Identification For example, if you sell rare second hand watches on the web, you want those people who search for “second hand Rolex”, or “used Patek Philippe” or “rare branded watches” to come to your website.

Optimizing your Web Page for these Keywords So you optimize the pages with such keywords. You use these so called “keywords” in your web copy (body or text written on your webpage). There are many ways to get these words on the page.

For example – your page title could be “How to Select a Rare Branded Watch”. Then the various paragraphs on this page could have sub heading like – “Finding the Rare Branded Watch”, “How to identify a Fake Branded Watch”, “Negotiating Price for a Rare Branded Watch”, “Huge Collection of Second Hand Rolex Watches” etc.

Search Engines Find Your Goldmine You might have noticed that the keyword “rare branded watch” has already appeared multiple times in the title, body, and description. The Search Engines think that you have a great content for the word “rare branded watch”, and move your listing much higher in the search engine results.

If you consistently and correctly do this, you have a much better chance of hitting the top pages for your keywords.

Don’t Over Do it, or you will get banned This is just one of the techniques. Of course you can’t over do it, or else Google could punish your site and not show it at all if they think you have purposely “stuffed” your keywords in the body of your webpage, and the sentences do not make much sense. So do it carefully, and benefit from this technique, but don’t go overboard.

Other Ways to Get a High Search Engine Listing SEO requires you to tweak so many aspects of your website – you could continue to do it for the next few months easily. And this is a key point too… continue to make changes to your site regularly. This show that your site is current, up-to-date, and not something that was setup in 1998. Of course, a current site is rewarded with a higher rank than an old site that is never updated.

Some of the other basic SEO Techniques are: a. Optimizing your Page Title, b. Using appropriate Meta Tags for Keywords, Description c. Using Descriptive Headings d. Having a Site Map on your website e. Making your Site Rich with Content f. Making Navigation to inner pages easier g. Building Inbound Links from other Directories, & Authority Sites

Each of these techniques takes time, and you must do it carefully, correctly, and make sure you keep the site updated for continuous good support from search engines.

More information is given below for each of these SEO techniques. Use it to your advantage.

Optimizing Page Title A page title is what is displayed in top of your browser’s window. Most websites don’t even have a page title. Others have the company name as the page title. Ideally, each page of your website should have a unique page title. It should be short, yet clearly summarize what the page is all about. Keep it within 60 to 100 characters. The Windows Title bar can’t show any longer than that anyway.

Using appropriate Meta Tags for Keywords, Description If you have never heard of Meta Tags, do not be alarmed. These Meta tags are not meant for humans. It is more meant for search engines, so that they can assess what the site is all about. To check if your webpage has Meta tags setup, visit any page on your website, and do a View Source from your browser’s menu.

You will notice that just below the <HEAD> & <TITLE> are tags like <meta name=”keywords” content=”Branded Watches, Second hand watches” <meta name=”description” content=”Branded Watches Unlimited – Second hand branded Watch Store”

Many search engines use these Meta tags to show the description below your website in the search engine listings pages. The biggest Search engine who uses this kind of listing is Yahoo. Even Google uses the keywords to some extent.

Using Descriptive Headings If you know basic HTML, using Header tags (starting from H1, H2 to H6), for your headings, sub headings gets these keywords a higher weightage in search engine rankings.

You can edit the HTML for your website using editors like Microsoft FrontPage or Dream weaver. Then add a H1 tag to your most important heading line. For sub headings, use H2, and so on.

Having a Site Map on your website A site map is a virtual map of your website. It shows how the different pages are linked to each other. With this kind of map, it becomes much easier for the search engines to reach all pages of your site, and spider them.

There are many free tools available from the search engines that can help you make a Sitemap. Even Google offers its own Google Sitemap tool.

Making your Site Rich with Content If you regularly add Product News, Happenings, Company News, Articles of interest, then your site becomes more lively, more interesting, and a place where your prospects may find much of the information they are looking for.

A deep, content rich site is a boon to you, which will help to get higher search engine listings with ease.

Making Navigation to inner pages easier Most sites use a Breadcrumb trail kind of navigation to aid the browser in finding information, and retracting to other branches as and when needed.

A breadcrumb trail looks like this Home > Books > Marketing Books > Magnetic Marketing

This way, a user can navigate to any level. From “magnetic marketing” back to “Books” or Home in a single click.

Search engines love a site which makes navigation easy. You prove to them that you are thinking about your browsers, your customers, and not only yourself.

Building Inbound Links from other Directories, & Authority Sites One of the most important aspect that can make or break your journey into the top pages of search engines is Inbound Links.

Inbound links means links to your website, coming from other websites, directories and authority sites. It is no longer about content alone. Today, there are millions of great sites that are rich with content. To compete with them, you can also build great content. But that is not sufficient.

Search engines like Google and Yahoo look at who links to you. If you have great content, an authority site, then a lot of websites, blogs must be linking to that content. If no one links to you, then Google does not give you a higher rank.

Conclusion Hope you enjoyed learning about Search Engine Optimization, and how you can get your website to get High search engine rankings. We will continue to update you with latest SEO news from time to time.

Do let us know how you feel. We like to hear from you to improve this special report and make it more useful for you. All bouquets and brick-bats are welcome. Your feedback is important to us and helps us in improving this report and other workshops that we hold regularly.

About the Author

Vinai Prakash, CEO of BrandRich Marketing, is a SEO & Internet Marketing Expert. Many of his articles are published in Books and magazines around the world. You can learn more about SEO by subscribing to his newsletter. Simply send an email to learnseo@aweber.com. You can visit his site at http://www.brandrich.com

How to Get High Listing for Your Website in Search Engines by Vinai Prakash

Why an SEO Consultant Is a Better Choice?

Are you getting overburdened with the lack of results of your online marketing expenses? Don’t worry; you are not the only one. In fact it is a common trend that is showing among online marketing companies–dwindling ROI. The Internet is loaded with exclusive marketing programs of all kinds but few are competitive and reliable enough to give you the promised results.

Let’s go to the statistics. There are scores of companies who have tried and are still trying to go online based on in-house knowledge. There is nothing wrong with this, especially if you already have the necessary resources. However, there is a darker side of that. Online marketing means that you want to make business through your website, which in turn necessitates that your website be ranked high in major search engines. It is found that 85 out of the 100 visitors a website gets come through search engines. Hence, you need a high ranking if you intend to make business and a high ranking is achieved only by SEO. SEO is a constantly evolving field which requires constant up gradation by the professionals. For a company with core competency other that internet marketing spending resources on updating its professionals on the latest SEO techniques may not be very return centric. Hence, getting help from a consultant is definitely a better idea. I will tell you why.

You lack a professional overview of the market. Unlike professional SEO consultants who continuously strive to keep updated with the latest evolving techniques, you have to rely on your core competency, thereby sidelining SEO. Hence is the result.

You lack perception. You may upgrade yourself once or twice, and know much about SEO, but you never know how the market will respond to it. It has happened many a times that an SEO consultant, with his clearly laid down plans, has rendered unimaginable good results.

You might need some discipline where keeping track of market changes are concerned. This is a common problem, and perhaps a major one. In order to cope up with your core competencies, you might sideline your SEO needs. This is will definitely show it your results.

In other words, you need to be an expert to thrive in today’s competitive market. You are showing your expertise when your core competency is concerned. So why not let SEO consultants show theirs’ when SEO is concerned?

Anirban Bhattacharya is a editor in the field of Internet Marketing and has written over 300 articles. The articles are a result of the knowledge he has drawn after performing comprehensive research. To have a look at other research based articles written by Anirban Bhattacharya please visit SynapseInteractive.

Search Engine Optimization Your Path To Riches

This article which you are about to read has been written because of a growing interest in search engine optimization, and I want to try and answer some of the questions currently being asked.

E commerce is a cut throat business. You have to arm yourself with the proper know how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e commerce sites. For the past few years and the next ten years or so, search engines will be the most widely used internet tool to find the sites that surfers need to go to for the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e commerce sites to make them selves rank higher using SEO. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need SEO in order to be number one, or maybe at least make your site income generating.

With this system you can get the benefit of generating a high traffic volume. Lets just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

Now before you read any further I just want to jump in here and say that I really do hope that you are finding this article helpful. At the end of this article I will be giving you some ideas on where you can gather more information on this subject, but for now, lets continue.

So once again, what is search engine optimization? Put simply, it is a means of utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your sites existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get there. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your sites content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you can get link exchanges and page transfers. The more inbound and outbound traffic generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help and ideas. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in your quest for high page ranking. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garnered with search engine optimization. All of these will result to better traffic and more business for your site and company.

Let me finish by saying that there is a lot of information out there on this subject just waiting for you to research. Try your local bookstore, your library, my Blog or indeed the internet.

About the Author

john savage has a Blog where you can learn how to get 1 million hits without spending a dime on advertising. Click Here to visit

Search Engine Optimization Your Path To Riches by John Savage